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Brewing a Brighter Future: 5 Opportunities and Challenges in East Africa’s Coffee Sector


In the lush, fertile landscapes of East Africa, coffee cultivation has been a cornerstone of local economies and cultures for centuries. Yet, this vital sector faces significant hurdles threatening its sustainability and growth. 


As coffee enthusiasts, we increasingly seek ethically sourced and high-quality beans from coffee farmers in the Democratic Republic of Congo (DRC). In this article, we explore the current challenges and promising opportunities in East Africa’s coffee industry. We highlight how innovative solutions and strategic partnerships can transform challenges into a thriving future for coffee farmers and their communities.



The East African coffee sector, despite its rich history and favourable growing conditions, grapples with several critical issues:

1. Quality and Productivity Decline

Over the past 50 years, Africa’s contribution to global coffee production has plummeted. Farmers lack the necessary training in modern farming techniques, harvesting, and post-harvesting practices. Aging trees, depleted soils, and the harmful effects of climate change, like droughts, pests, and diseases, make this situation worse.


At its peak, the Democratic Republic of Congo was exporting as much as 120,000 tons of coffee every year. Following decades of civil unrest and political and economic instability, these levels have since dropped to 10,000 tonnes per annum. 


At Rutasoka, we annually ship several containers each with 19.2 tonnes of green coffee from farmers along Lake Kivu in Congo. In 2023, we shipped over 72 tons of green coffee to serve our Swedish coffee consumers. This contributes to improving the livelihoods and communities of 300 coffee farmers.

2. High Production Costs 

Producing coffee is resource-intensive, requiring land, seedlings, labour, and infrastructure for processing and storage. Many East African countries face shortages in these critical areas, severely impacting farmers’ revenues and the overall economic viability of coffee production.


It takes 2.5 to 3 years for new coffee plants to grow and produce red coffee cherries. Every coffee harvest is expected to yield approximately 34 tons of coffee cherries, translating to an estimated earning of $13,000.

Rutasoka Co-Founder in the Coffee Farms assisting with the harvest process

3. Price Volatility 

Coffee farmers benefit from the pool of $13,000. However, the coffee market is notoriously unpredictable due to the US dollar’s fluctuation. Many producers lack the knowledge and tools to navigate this volatility effectively. This uncertainty makes it difficult for farmers to make informed decisions, often leading to financial instability and hardship.


The approximate wholesale price range for DRC Congo coffee is between US$ 9.47 and US$ 18.94 per kilogram. The import price per kilogram in 2022 was $3.80. This price increase is affecting farmers negatively, causing some to stop farming coffee altogether.


4. Limited Market Access 

Another significant barrier for East African coffee producers is the limited access to information about consumer preferences and market demands. This information gap hinders their ability to capitalise on opportunities, make strategic investments, and adopt advanced technologies.


At Rutasoka, we enable the coffee farmers directly – directly sourcing from them, to contribute and participate at all levels of the supply chain with local cooperatives – so the farmers themselves benefit from the advantages of knowing the best most recent, and innovative ways to get better coffee yields from their farms. 


5. Environmental Challenges 

Climate change presents a significant risk to coffee production, as extreme weather and resistant pests are increasingly common. Additionally, some traditional farming practices contribute to environmental degradation, which must be addressed to meet the rising consumer demand for sustainably produced coffee.


Nonetheless, our representatives in DRC Congo work hand in hand with the coffee farmers to encourage them to intercrop coffee with other plants – papaya, bananas, etc. This not only ensures a bountiful coffee harvest, but also provides the farmers, their families, and the community with additional food and income opportunities during the 2 to 3 years of coffee cultivation.

Prince, a Rutasoka reprsentative based in North Kivu, Congo, intercropping a coffee seedling with bananas. Seedlings donated by Rutasoka.


Despite these challenges, several promising opportunities can rejuvenate the East African coffee sector:


1. Maximising Raw Coffee Value and Volume 

East Africa’s ideal growing conditions – rich volcanic soils and equatorial climate – provide a unique opportunity to enhance both the quality and quantity of coffee produced. Investments in infrastructure, training, pest and disease management, and agronomic practices such as intercropping, can lead to significant improvements. Expanding research and development efforts and promoting consistency in coffee quality are essential steps toward achieving this goal.


2. Strategic Governance and Coordination 

Better international and regional coordination can enhance the sustainability of the coffee value chain (CVC). By improving governance and increasing negotiating power, East African countries can secure better prices for their high-quality coffee, thus boosting their revenues and economic stability. We support the local cooperatives and interact with the local coffee farmers and the communities directly to instil confidence and educate them about our sustainable supply chain – from the coffee farmer to the roastery.


3. Promoting a Sustainable Coffee Economy

Sustainable farming practices are not just a trend; they are essential for improving the livelihoods of smallholder farmers. At Rutasoka Coffee, we are committed to this vision through a range of initiatives. We distribute coffee seedlings, trade with local farmers and cooperatives, and provide training on modern agronomic practices. But this is just the beginning. Our goal is to ensure fair compensation for coffee farmers and to help their communities thrive. By fostering long-term relationships and direct trade, we enhance both agricultural and coffee processing practices. This leads to a more efficient supply chain, ensuring fair income distribution and meeting the growing consumer demand for sustainability. At the heart of our mission is the belief that when farmers succeed, we all benefit.


The beautiful and lush landscapes of the shores along Lake Kivu in Congo where coffee communities thrive thanks to Rutasoka.


Our journey in sourcing exceptional coffee spans across East Africa, from Kenya and Uganda to Rwanda. However, the Democratic Republic of Congo (DRC) holds a special place in our hearts, as it is the birthplace of our Co-founder, Rebu Burubwa. The rising interest in DRC’s arabica production has drawn attention, yet our commitment to high-quality coffee and the attention Congo is receiving as a coffee-producing country have positioned us as leaders in the DRC coffee market.

While we mainly buy Arabica, we do incorporate robusta in our espresso blends. This is due to the current lack of certified robusta in Congo. 

The DRC boasts a unique story enriched by its more than 200 diverse ethnic groups. Despite the challenges the country faces, Rutasoka Coffee is dedicated to elevating the DRC’s coffee industry. We are taking significant steps to help it reach its full potential, building a reputation as a key player in the global coffee economy. By fostering local talent and ensuring quality production, we aim to showcase the DRC’s robusta coffee to the world, contributing to the growth and recognition of this remarkable coffee origin.


The path to a sustainable and prosperous future for East Africa’s coffee sector is fraught with challenges but brimming with potential. By addressing these challenges and seizing the outlined opportunities, the region can solidify its position as a leading coffee producer on the global stage.


At Rutasoka Coffee, we are committed to supporting this transformation. Our sustainable supply chain and direct engagement with coffee farmers in Congo exemplify how innovative agronomic practices and ethical partnerships can make a profound impact. 


To learn more about our initiatives and how we are making a difference, click here to explore our story.

Join us in brewing a brighter future for East African coffee. 


Your support not only brings you exceptional coffee but also helps uplift the communities that cultivate this cherished crop.

Together, we can create a sustainable and thriving coffee economy.