Rutasoka is the company that doesn't just talk about social impact, but also puts words into action. Since 2017, the company has supplied coffee to the Swedish market with the aim of generating resources that can go back to the coffee farmers and their families in the severely war-torn Congo. Now Rutasoka is raising its sights and broadening both its perspective and its range in order to give the market more flavors from Africa - and at the same time help more people on the ground to a better life.
From Congo to Africa and from coffee to food
From having previously exclusively traded in coffee beans from Congo, Rutasoka is now expanding its range and at the same time making a major brand move that broadens the company's focus. The ambition is to soon present a whole collection of products and flavors - all with their origin in Africa. With this, they are moving from being a pure coffee company to becoming a food supplier. Still with the issues of the heart as their foundation.
”The market response to our coffee has been truly fantastic! The favorable development now gives us the opportunity to deliver even more flavors and exciting products from the African continent,” says Rutasoka CEO and founder, Rebu Burubwa
More cool products coming soon to the market
First up in the new product range will be a number of teas with exciting flavour combinations. What follows next, Rebu doesn't want to reveal exactly yet, but he promises a larger range of African delicacies on store shelves and online on an ongoing basis and soon. All products are of course fairly produced and responsibly managed, from grower to consumer. And for all coffee lovers there is also good news to take advantage of, as Rutasoka will soon also be presenting a number of new exciting coffee blends to the market.
”"We bring our economic model with us, no matter where in Africa we shop. The producers of the goods we sell should have the opportunity for a better life by collaborating with us," Rebu says proudly, concluding by clarifying that Rutasoka's products are "From Africa - for Africa.".
