Our value chain Where value is created at every step
A transparent value chain where every step is built on quality, responsibility and long-term partnerships.
The journey behind every cup
Every cup of coffee starts long before it reaches our roastery in Gothenburg.
Follow the coffee's journey from East Africa to Sweden and discover how quality, traceability and long-term partnerships follow the coffee all the way - from farm to cup.
Certifications
Rainforest Alliance
Promotes more sustainable farming methods while protecting nature and strengthening coffee-growing communities.
EU Organic
Grown according to certified organic standards that promote biodiversity, healthy soils and responsible farming practices.
Fairtrade
Contributes to fairer trading conditions and gives coffee producers better opportunities to invest in their farms, operations and local communities.
From origin to cup
Every journey begins with committed coffee farmers. Our coffee is grown at high altitudes by small-scale coffee farmers across East Africa, where favorable growing conditions and generations of knowledge create exceptional coffee.
After harvest, the coffee is carefully processed, sorted and dried to preserve its natural character, and each batch undergoes quality control before export.
From the moment the coffee leaves the country of origin, we, together with our trusted partners, are responsible for logistics, documentation and traceability, ensuring that our standards are maintained all the way to Sweden.
At our roastery in Gothenburg, each coffee is roasted in small batches to highlight its unique flavor profile and create balanced and even coffees for all brewing methods.
The freshly roasted coffee is distributed throughout Sweden through our strategic partners and reaches workplaces, cafes, restaurants and retailers.
Whether coffee is enjoyed during a coffee break at work, served in a café, offered in a restaurant, or discovered on a store shelf, every cup reflects the people, partnerships, and craftsmanship behind it.
For us, the journey doesn't end when the coffee is delivered – it continues every time someone chooses a better cup of coffee.
From the coffee plantations in East Africa to the finished cup in Sweden, every step is guided by quality, transparency and long-term partnerships.
Together we create value through coffee.
