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The Power of Fair Trade Practices

“Fair trade is more than just a certification, it’s a way of putting people first without endangering the environment and risking future generations.”

– Rebu Burubwa

Fair trade practices have emerged as a vital mechanism for promoting social and economic justice in today’s interconnected global economy. The aim is to create a more equitable trading system that empowers small-scale producers and workers in developing countries. By fostering sustainable livelihoods, ensuring fair wages, and prioritizing ethical production, fair trade practices contribute to a more just and compassionate world. 

One of Rutasoka’s goals is to be a company that can build on the local economy and influence society. We work directly with small-scale farmers, producers, transporters, and workers, providing them with access to markets and ensuring they receive fair compensation for their labor.

Rutasoka Fair Trade Practices

Poverty Alleviation

The way our business model is run, we ensure that all our suppliers have access to markets and providing them with financial and logistical support, allowing them to improve their living conditions and break free from the cycle of poverty. It empowers individuals and communities to control their economic destinies.

Empowerment of Women

Fair trade practices play a significant role in advancing gender equality by offering women opportunities for leadership, skill development, and economic independence. We work with a company in Kenya that produces our granola and Muesli. The company is women-led and has a 90% workforce. Choosing to work with them enables them to challenge social norms and contribute to decision-making processes.

Environmental Conservation

By promoting sustainable agricultural practices and contributing to sustainable environmental practices, Rutasoka contributes to the preservation of ecosystems and biodiversity. We are working on a project with Congolese farmers to include agroforestry in their coffee plantations. This will help better CO sequestration and improve the quality of coffee.

Social Justice

Rutasoka ensures that workers and producers are treated with dignity and respect, supporting their rights and well-being. We have a strict code of conduct with our suppliers and we make sure that they adhere to it. This promotes equality, non-discrimination, and inclusivity, thereby creating a fairer and more just society.


Fair trade practices have emerged as a powerful force for positive change in the global economy. By prioritizing fairness, sustainability, and social justice, fair trade practices foster a mutually beneficial relationship between consumers and producers, while challenging exploitative trade practices. We can create a more equitable world where trade catalyzes human flourishing and environmental stewardship.

Together, we help build a more sustainable and independent economy on the African continent, while supporting local production and manufacturing of high-quality and sustainable goods.