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Africa Day 2023 – Our Africa Our Future

Today we celebrate Africa Day and the theme for Africa Day 2023 is “Acceleration of AfCFTA implementation”. The African Continental Free Trade Area (AfCFTA) is a trade agreement that aims to further the continent’s economic integration by establishing a unified marketplace for products and services.

The AfCFTA also prioritizes the development of infrastructure and the enhancement of regional value chains. It recognizes that the efficient movement of goods and services is crucial for the success of trade. Therefore, investments in transport networks, logistics, and digital connectivity are essential components of the initiative. Improved infrastructure not only facilitates trade but also promotes regional integration, strengthens social ties, and fosters cultural exchange.

Here at Rutasoka, we are committed to improving the living conditions of the people of Africa through agriculture to build an economic model that returns funds to the local community in the form of economic resources.

Rutasoka Fair Trade Practices

Small-scale producers

Rutasoka works with small-scale producers in East Africa, for many it can be difficult to reach international markets due to a lack of infrastructure, limited access to information, and high transport costs. Rutasoka works with small business owners by facilitating access to markets, with information on exports, trade agreements, and our distribution channels. By helping small-scale producers refine their products, constantly evaluating and improving the value chain ensures that the value chain is adapted to the market’s needs and requirements.

a good business model

We ensure to give our customers “Good products that Do Good!” by promoting innovation, sustainability, and entrepreneurship. Now more small-scale producers in East Africa can develop production processes that lead to efficiency and produce high-quality products that create value for you as a consumer while promoting the local community’s economy.

Africa's future

Africa Day reminds us that Africa’s future is one of promise, collaboration, and unity. It highlights the immense potential that lies within the continent and the opportunities that can be realized through our collective efforts. By harnessing the power of trade, unity, and cooperation, Africa is forging a path toward a prosperous future built on shared prosperity, sustainable development, and the fulfillment of the African Union’s vision of “an integrated, prosperous, and peaceful Africa, driven by its own citizens and representing a dynamic force in the global arena.”

Africa continues its journey towards economic integration and development, this is a testament to the determination and resilience of the African people to build a brighter future for themselves and generations to come.